Category Archives: Case Studies

‘The Bird & The Sea’ Sounds So Much More Romantic Than ‘Alltop Green’

When I discovered ‘The Bird & The Sea’ (via ‘No Impact Man’) —

The Bird & The Sea

– the first thing I did was to check if AllTop has a green/ environment dashboard. It does.

AllTop Green

It’s fascinating to compare ‘The Bird & The Sea’ with ‘AllTop Green’.

‘The Bird & The Sea’ covers 30 websites compared to AllTop Green’s 85 and doesn’t offer the mouseover preview feature that is one of AllTop’s main attraction. If I was following the green/ environment space actively, I would undoubtedly find much value per minute in ‘AllTop Green’.

If You Love My Experiment, You’ll Also Love ‘No Impact Man’

No Impact Man

The No Impact Experiment was started in November 2006 by New York based forty-something writer Colin Beavan.

The basic idea was to spend a year with his family — wife, toddler, and dog — in the heart of New York City while causing no net environmental impact.

This involved not doing things that hurt the earth (no trash, no carbon emissions, no toxins in the water, no elevators, no subway, no products in packaging, no plastics, no air conditioning, no TV, no toilets) and doing things that help the earth (participating in garbage clean-up and reforestation projects).

If You Haven’t Had Your Fill of McDonald’s Yet, Try ‘Super Size Me’

Super Size Me Movie Poster

If you haven’t had your fill of McDonald’s from reading about my craving for McDonald’s Paneer Salsa Wrap, you should have a look at Morgan Spurlock’s award-winning documentary film ‘Super Size Me’ (via Medea’s comment on my post).

Spurlock’s film follows a 30-day time period (in February 2003) during which he eats three meals a day from McDonald’s, Super Sizes his meal whenever offered, gives up exercise, gains 11 kg in body weight and experiences mood swings, sexual dysfunction, and possibly permanent liver damage.