Category Archives: Press

The Marketer Who Went Off Consumption Gets Its First Interview In Indian Daily Hindustan Times

The Marketer Who Went Off Consumption gets its first interview in Indian daily Hindustan Times.

Last Tuesday, when Riddhi called me to say that she had read my blog and wanted to do an interview, my first (very audible) reaction was –

Ah! Finally the first interview! It has been fifteen days since I started the experiment and I was beginning to wonder why nobody has called for an interview!

To her credit, she didn’t sound shocked at all.

The interview was published yesterday on the front page of the Delhi edition –

HT Delhi 130408 Gaurav Mishra Off Consumption