I’m the King of the World!

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Yes, that’s what I said –

Yes, you heard it right —

Once more, with a little ‘yay!’ at the end —

I hope you remember how it feels to stand up and shout it out –

If you have forgotten, here’s Leonardo DiCaprio himself to remind you –

King Of The World - Titanic - Click here for more free videos

I have made it my life’s mission to be able to say that to myself when I wake up every morning —

Every little thing that I do is a step towards being able to say that to myself when I wake up every morning —

Because what’s the point, really, if I am not able to say that to myself when I wake up every morning?

That line is a declaration of pure, undiluted joy –

I’m happy to tell you that I feel that joy most mornings –

The point of the ‘The Marketer Who Went Off Consumption’ is to learn how to feel that joy even without buying things —

The point of the ‘The Marketer Who Went Off Consumption’ is also to learn how to bring back that joy into buying things —

I’m both the object and the observer, so, the book is about me and, yet, not really about me. The video clip, with the sub-titled details of the special effect techniques used to create it, is an apt metaphor.

I know that it’s a little confusing, but I think it is a nice way to share with you what I learn, both as an individual and as a marketer, in my year-long pursuit of the joy of not buying —

I also know that I’m not really modest, because nobody who is modest says that —

It also says something about both of us, really, if you are offended at my saying that –

— because if you felt that joy yourself, you would join me in saying –

So, the only promise I make, dear readers, is to not let go of that joy —

– even as I let go of all the things that are supposed to help us get in touch with it.

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Comments (3)

Amit wrote:

excuse me, but wasnt that scene voted the corniest of all time?

Friday, April 18, 2008 at 9:39 am #
Gaurav Mishra wrote:

@Amit: Yes, that line has been variously voted as the most quoted and the cheesiest movie quotes ever.

I like it when people either totally love you or totally hate you.

Friday, April 18, 2008 at 11:26 am #
Shashank Jaitely wrote:

Gaurav, after reading this post I am reminded of a quote in Shakespeare’ s King Henry IV: “Uneasy lies the head that wears a crown”

Hope you remain easy.

Cheers.

Friday, April 18, 2008 at 12:51 pm #

The Marketer Who Went Off Consumption

Comments (3)

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