I’m the King of the World!

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Yes, that’s what I said –

I’m the king of the world!

Yes, you heard it right —

I’m the king of the world!

Once more, with a little ‘yay!’ at the end —

I’m the king of the world!Yay!

I hope you remember how it feels to stand up and shout it out –

I’m the king of the world!

If you have forgotten, here’s Leonardo DiCaprio himself to remind you –


King Of The World - Titanic - Click here for more free videos

I have made it my life’s mission to be able to say that to myself when I wake up every morning —

I’m the king of the world!

Every little thing that I do is a step towards being able to say that to myself when I wake up every morning —

I’m the king of the world!

Because what’s the point, really, if I am not able to say that to myself when I wake up every morning?

I’m the king of the world!

That line is a declaration of pure, undiluted joy –

I’m the king of the world!

I’m happy to tell you that I feel that joy most mornings –

I’m the king of the world!

The point of the ‘The Marketer Who Went Off Consumption’ is to learn how to feel that joy even without buying things

I’m the king of the world!

The point of the ‘The Marketer Who Went Off Consumption’ is also to learn how to bring back that joy into buying things

I’m the king of the world!

I’m both the object and the observer, so, the book is about me and, yet, not really about me. The video clip, with the sub-titled details of the special effect techniques used to create it, is an apt metaphor.

I know that it’s a little confusing, but I think it is a nice way to share with you what I learn, both as an individual and as a marketer, in my year-long pursuit of the joy of not buying —

I’m the king of the world!

I also know that I’m not really modest, because nobody who is modest says that —

I’m the king of the world!

It also says something about both of us, really, if you are offended at my saying that –

I’m the king of the world!

— because if you felt that joy yourself, you would join me in saying –

I’m the king of the world!

So, the only promise I make, dear readers, is to not let go of that joy —

I’m the king of the world!

– even as I let go of all the things that are supposed to help us get in touch with it.

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