Welcome to The Marketer Who Went Off Consumption! Subscribe to my RSS feed in a feed reader or by e-mail and you'll never miss any chapters from my year-long blog-as-a-book experiment on why we choose to consume, or not.
I’m totally amazed (and a little embarrassed) by the amount of conversation generated by my laundry situation both offline and online (especially on Twitter).
Now, some of my friends are suggesting that I get myself some life-casting equipment and convert this blog into a video reality show!
First, I never intended this experiment to become a reality show; a year of my life is worth more than that. Insights into why we consume? Yes! A new way to live a simple(r) life? Yes! A multi-million dollar book deal? Yes! A reality show? No way!
Second, after my 60 hour work week, and my other online avatars, I’m finding it difficult to find time to write even one post a day. Even thinking about doing a live video show is madness.
Third, even if I had the time and the inclination to turn this experiment into a reality show, who would want to watch it? I’m not particularly attractive (not in a Paris Hilton way, anyways), I live a rather simple life (no, really, I do), I’ll be living an even more simple life (as you’ll find out) and I don’t intend to write really personal posts about my love life here (I have another, less visible, blog for that). So, who’ll want to watch videos of me making cheese + banana + capsicum sandwiches for dinner every night?
So, if you are a marketer, or if you are interested in marketing or consumer insights, you’ll love how this book evolves over the year. I absolutely promise you that.
Otherwise, you might enjoy an occasional post about zero dollar dating or couchsurfing, you might even find some posts that are straight out of a reality show, but, overall, you might be a little disappointed with the book.
Even otherwise, you’ll find enough to enjoy here, from funny posts about zero dollar dating, food cravings and couchsurfing to posts that are straight out of a reality show.
PS: In retrospect, given the popularity of some of the posts I have written so far, I find myself agreeing with @MojoSanjay’s suggestion that a lot of people would, in fact, want to read a ‘reality show’ type blog; therefore, the little tweak in the positioning.
But let me ask you anyways: do you think that ‘The Marketer Who Went Off Consumption’ is turning into a ‘reality show’?
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Comments (2)
I have already responded on twitter saying No I do not think it is a reality show. It is quite clear that it is an experiment/project. It does give rise to some-many questions but none that demand an answer. Amazed I can understand. Embarassed I do not. And you have Kaushik Basu for company in his article-Of Bazaars and corporations- in the HT.
@Deepa: Thanks for the kind words.
However, in retrospect, I find myself agreeing with @MojoSanjay’s suggestion that a lot more people will read a ‘reality show’ blog than a ‘marketing insight’ blog.
It works best, of course, if you can offer enough to both sets of people without alienating the other set.