April 12th, 2008
Read The April 2008 Issue of David Report: I Shop Therefore I Am
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The April 2008 Issue of David Report: I Shop Therefore I Am (via TreeHugger and Santosh Maharshi) identifies some of the trends that led me towards my off consumption experiment:-
- From conspicuous consumption to conscious consumption.
- From brand-consciousness to background-consciousness.
- From synthetic to organic.
- From mass-produced to hand-crafted.
- From global to local.
- From short-term to sustainable.
- From fashionable to durable.
- From valuing things to valuing insights.
- From fitting in/ standing out to being.
- From buying more to buying less.
- From doing more to doing less.
- From multi-tasking to down-shifting.
- From buying to sharing/ exchanging.
- From owning to experiencing.
- From having to giving.
These trends are already a strong sub-culture in Europe, they are beginning to become visible in the US, and will eventually trickle down to developing countries like Brazil, China and India.
I’m convinced that, ten years from now, it won’t be unusual for someone like me to say that they’ll only buy necessities because they are tired of buying things. It would probably never become mainstream, something most people do, but I’m sure that it would become a strong sub-culture.
In that sub-culture, ‘The Marketer Who Went Off Consumption’ may even be a cult classic.
