Tag Archives: Ahmedabad

A Free Cup of Coffee at Starbucks

Unthinkable futures are probabilities we tend to dismiss without thinking, scenarios that seem too far-fetched to be true today, but may seem obvious in retrospect tomorrow.

Inspired by the unthinkable futures game between Kevin Kelly and Brian Eno from fifteen years back, I made my own list of the ten unthinkable futures of marketing yesterday.

It turns out that the #1 unthinkable future on my list is already here —

1. No products will have price tags anymore. People will pick up products from the mall, or order them online and have them delivered home, and pay only what they want to pay.

I was aware of the numerous examples of authors and musicians giving away their books and music for free, but I discovered two examples of restaurants giving away food for free, and allowing the patrons to decide what they want to pay for it.

The first one is Seva Cafe in Ahmedabad (via Global Oneness Project via Meryl) –

— and the second is Same Cafe in Denver –

Can I Sleep On Your Couch When I’m In Your City Next Time?

If not knowing what to do on a first date when I’m off consumption is my number one concern, not knowing what to do on a business trip is a close second.

I’m a salesman with an impressive business card and, like every other salesman, I spend a lot of time on the road. In fact, I travel on work for anywhere between five to fifteen days in a month.

I usually travel well: I fly in comfort (thanks to frequent upgrades by Jet Airways), stay in five star hotels, have a car waiting for me, and get to use a no-questions-asked expense account.

All that is great, and I’m grateful to my employers for it, but if I spend ten days in a month in five star hotels, I’m not really off-consumption, am I?

There’s little I can change if I’m traveling with colleagues, because it will not be fair to burden them with the extra coordination.

However, I have decided that, if I’m traveling alone, and if it doesn’t adversely affect my work, instead of staying in a hotel, I’ll try staying with a friend or couchsurfing.