Tag Archives: Brands

Insight 2.0: I’m a Marketer First, Then a Human Being

For those who came in late: I have gone off consumption, not because of the absence of money or an overdose of ideology, but because I’m tired of buying things; and if my year-long experiment results in a multi-million dollar book deal, what a bonus that would be!

But, as I said, that’s only part of the story.

For a while now, I have been trying to deal with a dichotomy in my life (tweet).

As an individual, I don’t read the newspaper, watch TV, or listen to the radio, I haven’t “shopped” for six months, and I try not to travel beyond a 10 km radius (tweet).

In Case You Are Wondering, I’m Not Communist Either

I can almost see what you are thinking: if money is not the reason why I have gone off consumption, it must be ideology.

But I haven’t gone off consumption to correct the unequal distribution of wealth in the world. I have no left-of-center communist tendencies in matters related to money. I’m a liberal in every sense of the word; I’m left-of-center when it comes to religion and right-of-center when it comes to economics. In fact, if at all, my going off-consumption will increase the inequality of wealth; I can almost see my portfolio manager rubbing his hands in anticipation of my higher investment outlay.