May 31st, 2008
India Most Green, USA Least Green in National Geographic/ GlobeScan Greendex Survey
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India (along with Brazil) has emerged as the most green country and USA as the least green country in the National Geographic/ GlobeScan Greendex Survey of 14,000 consumers in a total of 14 countries.
The survey included questions on sustainable consumption behavior like energy use and conservation, transportation choices, food sources, the relative use of green products versus traditional products, attitudes towards the environment and sustainability, and knowledge of environmental issues.
The Greendex study is especially interesting to me because it is focused on the environmental sustainability of our actual behavior and material lifestyles as consumers, instead of our attitudes and concerns about the environment as citizens. Not only that, it explicitly factors in the consumption choices we pro-actively make (such as repairing or recycling products) as well as the choices that are controlled more by our circumstances (such as the availability of green products or public transport), with sixty percent of the weight to the former.
The Greendex rankings look intuitive at a superficial level, but present a paradox on closer inspection.
