The Marketer Who Went Off Consumption

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The number one question everyone is asking me ever since I have gone off consumption is different from the number one question I have been asking myself.

While everyone else is consumed with the scientific curiosity of how will I decide what’s a necessity, I’m worried about the more immediate issue of what to do on my next date.

Consumption is a social thing and, of all our social interactions, dating is the one most tied up with buying things.

Let’s do a quick visualization exercise to establish this. Please don’t read beyond the next paragraph until you have completed this exercise.

I want you to close your eyes, breathe deeply, and think of a perfect first date for two minutes. Think of the best first date you have ever had. Or, think of how you want your next date to turn out. Or, if you are married, or off dating, think of your favorite first date sequence from a movie or an ad.

Your time starts now.

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I’m reasonably sure that your perfect first date sequence included at least some of these images –