June 20th, 2008
The Three and a Half Feet Tall Consumer
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I often wonder if my (not yet born) children will approve of me, forgive my own less than perfect relationship with my parents, indulge my quirky ban on mass media, and find something in me to love and look up to. As I read page 141-142 of Paco Underhill’s ‘Why We Buy‘, I realized that, while my children may forgive my many faults, they’ll probably not forgive me for trying to ban Tom & Jerry from the living room –
Today both parents are almost certainly working at jobs, which means buying that cannot be done over lunch hours must take place during times the family might happily spend together. Shopping then becomes an acceptable leisure outing — less pleasurable, perhaps, than a week at Disney World, but not entirely without potential for fun. Also, divorce is common enough that the single parent (either one) in the company of the brood is a common sight in movie theaters, restaurants and stores. Kids go everywhere because we take them, but once there, they alter the shopping landscape in obvious and subtle ways.
