June 10th, 2008
The Consumption Dichotomy in National Geographic/ GlobeScan Greendex Survey
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In my earlier post about the National Geographic/ GlobeScan Greendex Survey, I had talked about the dichotomy between developed and developing countries in their attitudes towards the environment –
If the consumers in developed countries are not concerned about the environment, and the consumers in developing countries won’t back up their concern with proactive consumer behavior (recycling is very rare in developing countries), there isn’t much hope for the environment, is there?
On a second reading of the Greendex report, I discovered another (more interesting) dichotomy between developed and developing countries, in their attitudes towards consumption itself.
In the chart below I have plotted the top box “strongly agree” answers for respondents from each country on two questions related to the intent to consume. The first question is an indicator of the intent to consume less and the second question is an indicator of the intent to consume more.
- Question 1: As a society, we will need to consume a lot less to improve the environment for future generations.
