Sean Penn’s ‘Into the Wild’ is a brilliant movie adaptation of Jon Krakauer’s bestselling book about the real-life (mis)adventures of Christopher McCandless.
I had been dying to watch ‘Into the Wild’ ever since I read about it in the April 2008 issue of David Report. So, I was delighted when GK brought over the DVD for our Saturday Night Movie Marathon session. It is such sweet serendipity that reaffirms my faith that the universe reaches out to give you whatever you ask for.
I consider knowing how to make a good elevator pitch one of my best kept marketing secrets, so I thought that I’ll make a quick elevator pitch for ‘The Marketer Who Went Off Consumption’.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
The book is a record of two parallel quests — my quest as an individual to find the formula to turn consumerism-caused ennui into happiness, and my quest as a marketer to learn how to apply that formula to convert our collective ennui from consumption into a yelp of enthusiasm for consuming even more.
If you haven’t had your fill of McDonald’s from reading about my craving for McDonald’s Paneer Salsa Wrap, you should have a look at Morgan Spurlock’s award-winning documentary film ‘Super Size Me’ (via Medea’s comment on my post).
Spurlock’s film follows a 30-day time period (in February 2003) during which he eats three meals a day from McDonald’s, Super Sizes his meal whenever offered, gives up exercise, gains 11 kg in body weight and experiences mood swings, sexual dysfunction, and possibly permanent liver damage.
Now that we know why I have gone off consumption, it’s time to lay out the rules for my year-long off-consumption experiment, list down what is allowed and what isn’t.
The intent of the experiment is to spend an year — from Mar 23, 2008 to March 22, 2009 — without buying anything that is not a necessity.
I have deliberately avoided defining what is a necessity because one of the most interesting aspects of the experiment for me is to “discover” what I think of as a necessity and how it changes with context.
Can you guess what is number one question everyone is asking me ever since I have gone off consumption?
No, it’s not “but why have you gone off consumption?”, or “but how will you live/ work/ date/ network if you go off consumption?”, or “but how will you survive without eating out/ going out?”, or even “but why should we care if you have gone off consumption?”.
The number one question everyone is asking me ever since I have gone off consumption is: “when you say ‘no shopping except for necessities’, how do you decide what’s a necessity?”