Yes, that’s what I said –
I’m the king of the world!
Yes, you heard it right —
I’m the king of the world!
Once more, with a little ‘yay!’ at the end —
I’m the king of the world!Yay!
I hope you remember how it feels to stand up and shout it out –
I’m the king of the world!
If you have forgotten, here’s Leonardo DiCaprio himself to remind you –
The problem with being off consumption is that you can no longer buy a ‘treat’ for yourself in order to snap out of a bad mood. Being off consumption means no comfort food, no self-gifting, no temporary postponement of pain by the rush of adrenalin triggered off by that perfect purchase.
But I knew that when I went off consumption. I knew that, to resist the temptation to buy, I’ll basically need to be happy all the time. I also knew that I’ll face my first big test as soon as I hit a bad day.
If you have ever taken Economics 101, you’ll know that happiness is equal to consumption divided by desire.
Even otherwise, most of us understand this equation intuitively and, therefore, equate buying things with buying (the promise of) happiness.
However, I have been asking myself for a while if consumption itself follows the ‘bigger is better’ rule, if an increase in consumption results in an increase in happiness (tweet).
If you have ever maxed out your credit card buying the most recently fashionable clothes, gadgets, accessories or (insert your addiction here) you didn’t need, you’ll also know that consumption rarely satisfies desire.