Tag Archives: Hindustan Times

The Marketer Who Went Off Consumption Gets Its First Interview In Indian Daily Hindustan Times

The Marketer Who Went Off Consumption gets its first interview in Indian daily Hindustan Times.

Last Tuesday, when Riddhi called me to say that she had read my blog and wanted to do an interview, my first (very audible) reaction was –

Ah! Finally the first interview! It has been fifteen days since I started the experiment and I was beginning to wonder why nobody has called for an interview!

To her credit, she didn’t sound shocked at all.

The interview was published yesterday on the front page of the Delhi edition –

HT Delhi 130408 Gaurav Mishra Off Consumption

– and the city section in the Mumbai edition –

HT Mumbai 130408 Gaurav Mishra Off Consumption

One interesting thing I learned yesterday is that different editions of a newspaper may publish different versions of a story.

The Mumbai Edition published the full story — see text below — complete with my rules and URL.

The Delhi Edition published a much shorter version of the story — also available online — but it was on the front page and I’m not complaining at all.

Now, I’m waiting for the television crews to land up on my doorstep. ;-)

The Simple Life