March 26th, 2008
It Is Difficult To Search For Insights After Washing Three Bucketfuls Of Clothes
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Last night, I wanted to follow up my first insights post on why we buy things because buying things is easier than asking for things with a post on how marketers can use this insight.
This is the format I plan to follow through the year. My being off consumption will force me to do new things, like couchsurfing, which will give me insights into why we consume. I’ll share these insights in the form of really cool graphs supported by real-life case studies on how can marketers use these insights.
However, I spent most of last evening washing three bucketfuls of clothes accumulated over the last ten days.
I don’t know if it’s a cosmic sign or a mere coincidence that my washing machine stopped working the same evening I started my off-consumption experiment and discontinued my maidservant’s services.
I do know now that it is particularly difficult to search for insights after washing three bucketfuls of clothes.
