I consider knowing how to make a good elevator pitch one of my best kept marketing secrets, so I thought that I’ll make a quick elevator pitch for ‘The Marketer Who Went Off Consumption’.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
The book is a record of two parallel quests — my quest as an individual to find the formula to turn consumerism-caused ennui into happiness, and my quest as a marketer to learn how to apply that formula to convert our collective ennui from consumption into a yelp of enthusiasm for consuming even more.