I consider knowing how to make a good elevator pitch one of my best kept marketing secrets, so I thought that I’ll make a quick elevator pitch for ‘The Marketer Who Went Off Consumption’.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
The book is a record of two parallel quests — my quest as an individual to find the formula to turn consumerism-caused ennui into happiness, and my quest as a marketer to learn how to apply that formula to convert our collective ennui from consumption into a yelp of enthusiasm for consuming even more.
When the book is published in hard cover, you’ll have to pay a few hundred rupees to read it. However, you can read the book online, absolutely free, months before others read it in print. In fact, you should subscribe to the book in a feed reader, or by e-mail so that you don’t miss any chapters.
Here are three reasons why you should subscribe to the book today itself –