Wednesday, April 2nd, 2008
When I discovered ‘The Bird & The Sea’ (via ‘No Impact Man’) —
– the first thing I did was to check if AllTop has a green/ environment dashboard. It does.
It’s fascinating to compare ‘The Bird & The Sea’ with ‘AllTop Green’.
‘The Bird & The Sea’ covers 30 websites compared to AllTop Green’s 85 and doesn’t offer the mouseover preview feature that is one of AllTop’s main attraction. If I was following the green/ environment space actively, I would undoubtedly find much value per minute in ‘AllTop Green’.
I consider knowing how to make a good elevator pitch one of my best kept marketing secrets, so I thought that I’ll make a quick elevator pitch for ‘The Marketer Who Went Off Consumption’.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
The book is a record of two parallel quests — my quest as an individual to find the formula to turn consumerism-caused ennui into happiness, and my quest as a marketer to learn how to apply that formula to convert our collective ennui from consumption into a yelp of enthusiasm for consuming even more.
Saturday, March 29th, 2008
I’m totally amazed (and a little embarrassed) by the amount of conversation generated by my laundry situation both offline and online (especially on Twitter).
Now, some of my friends are suggesting that I get myself some life-casting equipment and convert this blog into a video reality show!
First, I never intended this experiment to become a reality show; a year of my life is worth more than that. Insights into why we consume? Yes! A new way to live a simple(r) life? Yes! A multi-million dollar book deal? Yes! A reality show? No way!
Tuesday, March 25th, 2008
For those who came in late: I have gone off consumption, not because of the absence of money or an overdose of ideology, but because I’m tired of buying things; and if my year-long experiment results in a multi-million dollar book deal, what a bonus that would be!
But, as I said, that’s only part of the story.
For a while now, I have been trying to deal with a dichotomy in my life (tweet).
As an individual, I don’t read the newspaper, watch TV, or listen to the radio, I haven’t “shopped” for six months, and I try not to travel beyond a 10 km radius (tweet).
Filed in Book, FAQ, Insights, Why Go Off Consumption?
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Also tagged Brands, Consumer, Consumer Research, Ennui, Free Love, Gree, Local, Market Research, Marketer, Media, Naomi Klein, No Impact Man, No Logo, Organic, Retail, Trend Watching
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