Unthinkable futures are probabilities we tend to dismiss without thinking, scenarios that seem too far-fetched to be true today, but may seem obvious in retrospect tomorrow.
Inspired by the unthinkable futures game between Kevin Kelly and Brian Eno from fifteen years back, I made my own list of the ten unthinkable futures of marketing yesterday.
It turns out that the #1 unthinkable future on my list is already here —
1. No products will have price tags anymore. People will pick up products from the mall, or order them online and have them delivered home, and pay only what they want to pay.
I was aware of the numerous examples of authors and musicians giving away their books and music for free, but I discovered two examples of restaurants giving away food for free, and allowing the patrons to decide what they want to pay for it.
The first one is Seva Cafe in Ahmedabad (via Global Oneness Project via Meryl) –
— and the second is Same Cafe in Denver –