The Marketer Who Went Off Consumption

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The Saturday Night Movie Marathon turned out to be exactly what I needed after working all day on another big presentation.

To begin with, fewer people turned up — and, while twenty is perhaps the right number for a party — five works better for a movie marathon.

Then, GK turned up with a few DVDs of his own and we decided to leave aside my lineup of classic World War 2 movies and watch ‘Into the Wild’ instead.

I have been dying to watch ‘Into the Wild’ ever since I read about it in the April 2008 issue of David Report. So, as we settled down on my futon with two bottles of wine, a bottle of Johny Walker Black Label scotch, and miscellaneous munchies left over from my last big party, I was already high on the sweet serendipity of being able to watch it so soon after reading about it.

It’s a mind-blowing movie, especially in the context of my experiment, but the spectrum of emotions it triggered off in the next two and a half hours deserves another post.

Perhaps the biggest challenge of being off consumption is the difficulty of maintaining an active social life.

When you take away the context in which social interactions happen — eating or drinking out, or going out for a movie or a play — you basically make it really difficult for people to spend time with you.

A home-cooked meal, or a walk along the sea, works well once or twice, but, eventually, your friends are likely to tire of such simple pursuits, even if you don’t.

So, unless you invent new social contexts, not only dating, even meeting friends may become a problem.

It’s less difficult for me, because blogging provides me a context in which I can make new friends and keep up with my old friends. If you read my blog, you already know me, so meeting up for a walk or a home-cooked meal (or even my sleeping on your couch) will probably feel natural.

I’m hoping that Saturday Night Movie Marathons will become another such social context.

The idea is simple. We meet up on a Saturday night at someone’s place and watch four back-to-back movies, from dinner to brunch.