I can almost see what you are thinking: if money is not the reason why I have gone off consumption, it must be ideology.
But I haven’t gone off consumption to correct the unequal distribution of wealth in the world. I have no left-of-center communist tendencies in matters related to money. I’m a liberal in every sense of the word; I’m left-of-center when it comes to religion and right-of-center when it comes to economics. In fact, if at all, my going off-consumption will increase the inequality of wealth; I can almost see my portfolio manager rubbing his hands in anticipation of my higher investment outlay.
I also have nothing against big multinational brands or the marketers who manage them. I work for a conglomerate that has a fast-growing global footprint and handle one of India’s biggest brands with revenues of $1bn plus. I know no other way of making money other than by selling things (products, services, ideas, whatever). In fact, I must tell you that I love brands and I’m proud to be a marketer. Someday, hopefully before I’m thirty, I’ll teach marketing at an IIM. Before I retire, I hope that I’ll write a dozen books on marketing, including this blog-as-a-book, my first one.