April 1st, 2008
The Elevator Pitch For ‘The Marketer Who Went Off Consumption’
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I consider knowing how to make a good elevator pitch one of my best kept marketing secrets, so I thought that I’ll make a quick elevator pitch for ‘The Marketer Who Went Off Consumption’.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
The book is a record of two parallel quests — my quest as an individual to find the formula to turn consumerism-caused ennui into happiness, and my quest as a marketer to learn how to apply that formula to convert our collective ennui from consumption into a yelp of enthusiasm for consuming even more.
When the book is published in hard cover, you’ll have to pay a few hundred rupees to read it. However, you can read the book online, absolutely free, months before others read it in print. In fact, you should subscribe to the book in a feed reader, or by e-mail so that you don’t miss any chapters.
Here are three reasons why you should subscribe to the book today itself –
- The book is a unique look at why we consume, or not, both from the perspective of an over-burdened consumer and an over-eager marketer. Therefore, it’s the only experiment of its kind in India and perhaps the entire world.
- If you are a marketer, you’ll love the insights I’ll share with you over the year, captured in the form of really cool graphs and supported by real-life case studies on how marketers can use these insights.
- Even otherwise, you’ll find enough to enjoy here, from funny posts about zero dollar dating, food cravings and couchsurfing to posts that are straight out of a reality show.
So, subscribe to ‘The Marketer Who Went Off Consumption’ today itself, in a feed reader, or by e-mail and read all chapters as soon as I publish them online.
