Welcome to The Marketer Who Went Off Consumption! Subscribe to my RSS feed in a feed reader or by e-mail and you'll never miss any chapters from my year-long blog-as-a-book experiment on why we choose to consume, or not.
Why would a twenty-something, single, eligible, IIM-educated, upwardly mobile marketer on the corporate fast-track in India’s business capital decide to go ‘off consumption’ for a year?
Will a year off consumption (no eating out, no going out for movies or music or plays, no television or newspapers, no shopping except for necessities) leave him ill-equipped to handle life and work in Mumbai?
Or, will it leave him with invaluable insights into what drives us to consume, or not, into the nature of consumption, into human nature itself?
‘The Marketer Who Went Off Consumption’ is a blog in which I document my year off consumption. It is also a book-in-progress, in search of a publisher with a multi-million dollar advance.
Comments (5)
You have complete access to the internet, which is your TV, newspaper, cinema, music and books all rolled into one. Unless you pull the plug on the world wide web, you aren’t going off much, I am afraid.
@Vallath: Why don’t you do a quick experiment: ask ten of your randomly chosen friends if they can imagine living without television, newspapers or radio for a year. Just do that one little thing, and you’ll get the answer you are looking for, my friend.
Friend,
In an age where people catch up on their TV series in Sidereel.com, and listen to Pandora Radio for ad free music and catch their news online, most can and some do actually live without TV, Radio and Newspapers.
It is quite obvious that the “The Marketer Went Off Consumption” so that he can call attention to himself. It seems to be working to some extent.
@X: In fact, it’s working really well.
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