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Who This Newsletter Is For
You are a busy executive who senses that AI matters but cannot find the time to figure it out. You have tried a few tools, read the headlines, and sat through presentations, but real understanding still feels elusive. The gap is not knowledge of features or fluency with prompts, but a clear way of thinking about the AI shift.
What You Will Get
I spend 50+ hours a week inside 10+ AI tools, learning, working, and creating. Each week, I share one observation from my usage and decode it into an insight that reframes your thinking. No tutorials or product reviews, just clear perspectives that help you ask better questions about AI. The goal is not to tell you what to do but to change how you see what is possible.
Who Writes This
I have spent two decades in digital transformation across corporations, agencies, and media publishers around the world. I have built and scaled digital businesses, created software products, and led innovation programs. I have written an award-winning blog, a weekly newspaper column, and several book chapters on technology and society. The AI shift inspired me to start sharing in public what I’m learning in private once again.
Why AI, Why Now
Now I write about AI because it feels like the shift I have been preparing for my entire career. The question that drove my earlier work on digital transformation is the same question that drives this newsletter. How do we use powerful new tools thoughtfully, without losing ourselves to the hype or falling behind the curve?
Why Subscribe
The free newsletter arrives weekly with one essay that decodes one insight about how we actually use AI. Understanding AI should feel clear and calm, not frantic and overwhelming. Subscribe if you want someone who has done the wandering and can show you what actually matters.
